/tacanderson

The Web version of my junk drawer
About Me

Social media anthropologist. Communications strategist. Business model junkie.
Husband of Jen. Father of 3.
Gen X, indie rock, mountain biker.

This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web.

Here's how I use Posterous.

My blogs:
New Comm Biz
Hyper Bored
Wall Notes
Disclaimer: If it’s even vaguely technology related I represent someone who has an interest in that field.
See my disclosures.

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Worst PR press release stunt. iPorn

This is wrong on so many levels.

 iPorn Girls to Visit Top Execs at Apple iPhone Headquarters

 In an attempt to lobby approval of the new iPorn iPhone App 5
open-minded iPorn girls will visit Apple Headquarters with hopes of
negotiating a mutually beneficial partnership
BEVERLY HILLS, Calif., Sept. 14 /PRNewswire/ -- The infamous iPorn
horse and carriage from the Apple WWDC may be coming out of its barn
once again! iPorn intends to send at least 5 iPorn girls to the Apple
executive board room for a powwow. The visit with Apple is being
coordinated and is expected to take place in the next few weeks. Due
to the honed negotiating skills of the iPorn Girls the company fully
expects Apple will be convinced of how mutually beneficial a
partnership with iPorn could be. A person very familiar with the
matter said Apple execs are likely to respond favorably to the iPorn
girls' high level of motivation and willingness to bend over backwards
in order to close a deal.

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Filed under  //  app   Marketing  
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Posted 5 months ago

Facebook PR fighting fire with fire?

First off, this was pretty funny. Second off TechCrunch has a history of not playing nice with PR people. Or at least not playing by traditional PR/Journalist rules of engagement. Because as Arrington states, they're not journalists. 

But it raises an interesting notion of fighting fire with fire. I know a few PR people who probably wish they could get their clients to do something like this.

From TechCrunch:
"Jason then called Facebook PR. Jaime Schopflin took the call and, apparently, couldn’t stop laughing for five minutes. Between laughs while catching her breath she mentioned something about this being a joke, that nobody but us could see it, and that they were placing bets around the office on how long before we noticed it and posted. And something else about teaching us to contact them before posting." 

Sent from my brain telepathically with the help of my phone.

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Filed under  //  Example   Marketing  
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Posted 6 months ago

The Missing Analytical Framework

As I was reading this it dawned on me that what is missing for much of the C suite was an analytical framework. There's some of out there and many firms will tell you they have it but for applications beyond marketing they aren't tried and tested.   

Are MBAs Necessary for Start-ups or VC?

I had to laugh a bit reading it.  I just completed an exercise where I went out to hire a new associate for my VC firm, GRP Partners.  I listed on many databases – some MBA, some not.  I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide.  BCG, Bain, LEK – they’re all great), a few years at a start-up or a few years somewhere like Microsoft, Google, Amazon or Apple.  MBA fine, but not required.

Sent from my brain telepathically with the help of my phone.

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Filed under  //  business   Marketing  
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Posted 6 months ago

Is There Any Value Left in Print?

So I jokingly posted a tweet this morning about wanting to start a newsletter. You know those things that people used to print out and mail? Joke aside I kind of really wanted to do it. I don't know why. I don't even know what I'd write about that would be better suited for print than a blog.

Sure I may get analog with my note taking but read print? I still like books in print but that's because it's something permanent. Books are something I want to keep. I always wanted to grow up and have a whole room that was a library. Of course I also wanted to grow up and be an astronaut.

Then I saw this post from TechCrunch about The Print Blog heading to the recycle bin. And instead of making me toss my idea aside it kind of made me want to go through with it. I don't know why!

Goodbye, Printed Blog

the_printed_blog
Remember the Printed Blog? It was a newspaper - on actual glossy paper - that would syndicate posts from the Interwebs. Josh Karp founded it six months ago and he ran through 16 issues and 80,000 copies - all on his own dime. And now it’s dead.

Maybe it's some kind of weird nostalgia from my college days of printing a 'zine. (Mine was called Pinion and was the normal drivel you'd expect from liberal arts majors: ranting opinion pieces and bad poetry submissions from me and my friends) Maybe it's because this was such a point of interest at my last employer HP. Maybe it's just the contrarian in me that wants to swim up stream. Maybe it's because I want to see if there is any value in print.

What do you think? Is there any value in print? What would you want in print that you wouldn't want online?
 

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Filed under  //  Marketing   Trends  
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Posted 8 months ago

The days of behind the curtain PR are over

Sent from my iPod

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Posted 8 months ago

Marketers as Aggregators Creators and Distributors

As I get ready to call it a day and I reflect back on all the content I created (I'm sure I'll have several less subscribers tomorrow), I'm struck by the importance of workflow.

People think that 2 or 3 blog posts is hard. It's really not. I didn't create that much new content that I wasn't going to create anyway. What you read today was content from emails, social bookmarking and tweets. What was original content was expanded thoughts building off of that content or heated, in the moment thoughts as I discovered something new or thought provoking.


I've also posted using multiple tools. I've used Windows Live Writer and Scribefire, both with the Zemanta plugin. I've posted text, pictures and audio. I've used the WordPress blog interface, Diigo and Gmail via Posterous (right now I'm writing on my iTouch in Gmail). In addition to the content you see here there were also posts to the Studio D WaggEd blog, posts on Posterous that didn't make it hear and a post to my Tumblr blog. Plus I have 3 posts already for tomorrow. And I did all this with a full day of client meetings and still
getting deliverables done on time.


I do all this not because I think you are all that interested in my every thought (actually I think I over did it today) but because I know that other than strategic thinking the ability to create and distribute targeted, real time content will be marketers #1 most needed skillset. #2 is the ability to teach that to others. And the only way to do that is to know the tools and they aren't word processors and presentation decks.

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Filed under  //  Blog   Marketing  
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Posted 8 months ago